How Does Illustration work?
The Goal: I love working on projects and seeing my clients faces light up when they receive their commissions. For that to work, transparency and good communication are key. What I don’t want is for you to be nervously waiting, worrying whether your investment will ‘’pan out’’. What I do want is to work together, so that I understand exactly what you need and you can oversee and approve the work before you receive the final illustration. That way you will know exactly what you are due to receive and when. The goal is for us to understand each & maximize the impact.
STEP 1: The Brief.
The brief is the first step, it’s a description of the concept that you had in mind. I usually have a short call with my customers to try and have a good understanding of the concept and the feeling they are trying to communicate with the illustration/lettering piece. I then send over an email, outlining everything we discussed, the colour palette, the mood, etc. The more precise we can be, the less the guesswork, the better the results.
STEP 2: The rough.
After the agreed amount of days I will send over the rough sketches. The roughs are there to give you an idea of the concept, to illustrate a direction, sometimes there will be one rough and other times there will be more than one for you to choose. I then allow some time for you to decide on the rough. A certain amount of changes is included in the price so don’t worry if you had a thing or two you wanted to add.
STEP 3: The final artwork.
Once you give me the go ahead on the rough, I then move on to clean the sketches and onto the final artwork. This is the most exciting part! Once I send over the final artwork a couple of small changes are included in the price, should you need them, just to make sure that you are completely happy with what you get. (Customers seldomly need them.
). Have a look at the project example below.